Naya Homes
Homeowners     23 Oct 2023

Q3 2023 Insights: Puerto Vallarta’s Short-term Rental Industry

Photo taken at a Naya Homes vacation rental in the beautiful Punto Madeira condominium located in Versalles, Puerto Vallarta.
Photo taken at a Naya Homes short-term rental in the beautiful Punto Madeira condominium located in Versalles, Puerto Vallarta.

Nestled on the beautiful Pacific coast of Mexico, Puerto Vallarta has long been a sought-after destination for travelers seeking sun, sand, and relaxation. However, like any thriving destination, Puerto Vallarta’s short-term rental industry has experienced its fair share of ups and downs. If you’re an investor or simply curious about the state of the market, our Q3 2023 insights offer a fascinating glimpse into the current landscape.

See our full report below, including what to expect in the coming year.

This analysis is based on market averages across all 2-bedroom condo listings in Puerto Vallarta.
Data sourced from AirDNA, internal data, Transparent, and Wheelhouse.

The Numbers: What’s Happening in Puerto Vallarta?

In Q2 and Q3 of 2023, Puerto Vallarta’s short-term rental revenue experienced a 9% decline compared to the previous year, primarily due to a significant 10% drop in occupancy rates during the low season, while nightly rates remained relatively stable. This trend is expected to persist until Christmas, followed by a strong high season. Understanding these figures provides valuable insights for property owners and investors, with the added potential for growth in budget-friendly neighborhoods like Marina Vallarta indicating evolving traveler preferences in this vibrant market.

Market Factors: Supply and Demand

The supply side of the equation has been influenced by the continuous growth of Puerto Vallarta. With new buildings springing up across the region, the number of active listings on online travel platforms has surged by 12% compared to the previous year. And this trend is expected to continue as more construction projects are in the pipeline.

On the demand front, the number of reserved nights remained relatively flat when compared to the previous year, showing modest growth of just 1% year over year in September. This suggests that while demand hasn’t seen a substantial decline, it also hasn’t experienced the exponential growth seen in previous years.

External Factors: Beyond Puerto Vallarta

The outside world plays a significant role in Puerto Vallarta’s short-term rental dynamics. The end of the “work from home” era has had an impact, with many companies in America enforcing mandatory office days. This has reduced the number of remote workers who used to flock to destinations like Puerto Vallarta (as noted by The Guardian).

Another external factor is the strengthening of the peso, which has lowered the purchasing power of international visitors. As a result, some travelers have curtailed their stay or opted for more budget-friendly destinations.

Forecast: What Lies Ahead

Looking ahead, occupancy rates are expected to remain lower than 2022 levels until Christmas week. However, there’s reason to be optimistic. The high season, starting in January and lasting through March, is predicted to be strong, with occupancy rates on par with the previous year. For those looking to invest, the future shows promise.

Additionally, there’s a noteworthy trend to watch: increased demand in lower-cost neighborhoods, such as the Marina Vallarta. This suggests that travelers are becoming more budget-conscious, and investors should keep an eye on these areas for potential opportunities.

In conclusion

Puerto Vallarta’s short-term rental market is experiencing some changes, but it remains a dynamic and appealing destination for investors. With a deeper understanding of the current landscape and these key insights, you can make informed decisions to maximize your investment returns in this beautiful coastal paradise. So, whether you’re an investor or simply dreaming of your next beachfront getaway, Puerto Vallarta has a lot to offer in 2023 and beyond.


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