Homeowners     15 Jan 2024

Rental Property Listings: How We Help You Earn More

In the competitive vacation rental market, where and how you showcase your property online can make a significant difference in the results you achieve. At Naya Homes, we understand this, which is why we have a team of experts working together to optimize your property listings for maximum exposure. Discover why this it's crucial and learn about the strategies we use.

Onboarding your vacation rental with Naya Homes is easy. Get started today.

Which online booking platforms do we advertise properties on?
 

A lack of online visibility leads to lower occupancy and lower revenue for many excellent vacation rentals. Therefore, we publish your vacation rental listing on up to ten Online Travel Agencies (OTAs), which allows us to reach broader audiences of both local and international travelers.

The OTAs we work with include:

  • AirBnb
  • Booking.com
  • Expedia
  • Google Travel
  • Homes & Villas by Marriot (depending on property size and location)
  • Misterb&b
  • Oasis
  • The PvKid
  • Vrbo
  • Whimstay


Additionally, all properties under our management are listed on our own booking platform, NayaHomes.co.

Naya Homes booking platforms


Who Sets the Rental Price and Minimum Nights?

We have a specialized team with extensive knowledge of the short-term rental market in each locality where we operate. Through data analysis, consideration of average prices in the area, and occupancy trends, we establish dynamic rates that favor consistent occupancy, thereby increasing the owner's profits.

Minimum nights are also set under dynamic rules designed to attract high-value guests willing to book longer stays, ensuring weekend reservations, which are known for higher demand, without reducing weekday rates.

How do we ensure higher occupancy?

We employ Search Engine Optimization (SEO) techniques, amongst other OTA best practices, to position your listings at the top of potential guests' search results. This includes:

  • Guest Experiences: Our reservation team works 24/7 to meet the needs of every guest. Along with our Superhost status, these contribute to high guest satisfaction and, hence, positive reviews.
  • Key Features: As top-level partners with leading platforms like Airbnb, we prioritize features they value. We also monitor trends, emphasizing safety measures such as smoke alarms and CO2 detectors for improved SEO ranking.
  • Pricing: We strategically manage rates and availability to enhance our SEO ranking, ensuring competitive yet profitable prices.

However, being among the top search results is not enough; we focus on converting visibility into real bookings by:

  • Conducting professional photoshoots to visually highlight key property features.
  • Creating compelling titles and descriptions emphasizing the unique aspects of your property.
  • Optimizing key filters to expand the property's exposure to the right audiences.

Do We Guarantee Minimum Income?

While we cannot guarantee a minimum income for your vacation rental property, we work every day to ensure it outperforms neighboring units. Our experience allows us to assert that 86% of properties in our portfolio exceed the performance of similar units.

How do platform commissions work?

At Naya Homes, we implement standardization strategies across all channels where your property is listed to ensure consistent earnings for every owner, regardless of the booking platform.

For example, adjusting rates based on commission percentages, considering an initial rate of $100 per night:

Airbnb (3.48% commission)

  • Base Rate: $103.60
  • Commission: $3.60
  • Net Income: $100

Booking.com (18% commission)

  • Base Rate: $121.95
  • Commission: $21.95
  • Net Income: $100

NayaHomes.co (0% commission)

  • Base Rate: $100
  • Commission: $0
  • Net Income: $100

We may make exceptions in scenarios where market analysis indicates a demographic less price-sensitive. This allows higher rates without affecting booking rates, maximizing profits while maintaining competitiveness.

How Do I Receive Payments?

You will receive a Statement detailing your monthly income on the 10th day of each month. This document provides a breakdown of property reservations, daily rates, platform commissions, tax payments, and other expenses, if any.

Payments will be deposited into the bank account provided during the contract signing, and you can access our Owner’s Portal at any time. The portal allows you to check your booking calendar and view transparent reports on occupancy percentages, average nightly rates, income generated by each active listing, and more.

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Contact us to learn more

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